Data Visualization
Storytelling with Data
The platform's dashboard is designed to track performance, monitor trends across email campaigns, and create campaigns that reach customers who are more likely to engage and convert.
Define the Purpose
The purpose is a crucial step in any project, laying the foundation for all actions that follow. By clearly articulating goals and objectives, it ensures alignment among stakeholders, guiding decisions and efforts toward achieving meaningful results. This clarity keeps the project on track and helps measure success against the original intent.
Who's the audience: Marketers and SMB owners
What are their business goals and objectives?
Increase lead conversion rates
Minimize unsubscribe rates
Optimize email marketing strategies
What specific questions do they need answers to?
When's the best time to send an email to my leads?
How frequent should I send an email to my leads?
Which email campaigns are performing the best/worst?