Hey, I'm Jesse Ye
Hey, I'm Jesse Ye
A Designer
Delivers Your Ideals
About
As a Sr. Product Designer, I specialize in crafting intuitive, scalable, and data-driven design solutions that balance business impact and user needs. With a strong foundation in user experience (UX), interaction design (IxD), and design strategy, I thrive in solving complex design challenges that drive growth, engagement, and retention.
Key areas of expertise:
✅ End-to-End Product Design (UX/UI, wireframing, prototyping, design systems)
✅ Data-Driven & User-Centered Design (A/B testing, usability testing, analytics)
✅ Scalability & Systems Thinking (Design systems, component libraries)
✅ AI-Driven & Personalization Experiences (Machine learning integration, adaptive UX)
✅ Agile & Lean UX (Rapid iteration, MVPs, continuous feedback loops)
I collaborate closely with cross-functional teams—product, engineering, and leadership—to define challenges, align on goals, and deliver seamless experiences. My approach is rooted in user research, behavioral psychology, and data analytics, ensuring that every design decision is backed by insights and measurable outcomes.
AI-powered Marketing Platform
TNB2S+ Community Site
Native Ads Platform
SMS Marketing Tool
Healthcare Site
DevOps Platform
AI-powered Marketing Platform
TNB2S+ Community Site
Native Ads Platform
SMS Marketing Tool
Healthcare Site
DevOps Platform
Experience
Karat
Sr. Product Designer
I designed intuitive wireframes and prototypes for key platform features, aligning design strategy with business objectives and user needs. Through user interviews and usability testing, I uncovered insights that informed the product roadmap. Working closely with PMs, engineers, and data scientists, I delivered AI-driven features that empowered power users and lowered hiring costs. I also co-created and maintained a scalable design system to ensure consistency and efficiency across the product suite, and presented design solutions to executives, using storytelling and data to demonstrate impact and secure alignment.
2024 – 2025
Karat
Sr. Product Designer
I designed intuitive wireframes and prototypes for key platform features, aligning design strategy with business objectives and user needs. Through user interviews and usability testing, I uncovered insights that informed the product roadmap. Working closely with PMs, engineers, and data scientists, I delivered AI-driven features that empowered power users and lowered hiring costs. I also co-created and maintained a scalable design system to ensure consistency and efficiency across the product suite, and presented design solutions to executives, using storytelling and data to demonstrate impact and secure alignment.
2024 – 2025
Karat
Sr. Product Designer
I designed intuitive wireframes and prototypes for key platform features, aligning design strategy with business objectives and user needs. Through user interviews and usability testing, I uncovered insights that informed the product roadmap. Working closely with PMs, engineers, and data scientists, I delivered AI-driven features that empowered power users and lowered hiring costs. I also co-created and maintained a scalable design system to ensure consistency and efficiency across the product suite, and presented design solutions to executives, using storytelling and data to demonstrate impact and secure alignment.
2024 – 2025
Karat
Sr. Product Designer
I designed intuitive wireframes and prototypes for key platform features, aligning design strategy with business objectives and user needs. Through user interviews and usability testing, I uncovered insights that informed the product roadmap. Working closely with PMs, engineers, and data scientists, I delivered AI-driven features that empowered power users and lowered hiring costs. I also co-created and maintained a scalable design system to ensure consistency and efficiency across the product suite, and presented design solutions to executives, using storytelling and data to demonstrate impact and secure alignment.
2024 – 2025
Wishpond
UX Designer
Shaped the future of marketing, sales and CRM by leveraging the capabilities of AI. PropelIQ, the ultimate suite with over 5 AI-powered applications seamlessly bundled. As a Sr. Product Designer, I specialize in simplifying complex workflows and crafting a cohesive design system that guides users effortlessly across the platform.
2021 – 2024
Wishpond
UX Designer
Shaped the future of marketing, sales and CRM by leveraging the capabilities of AI. PropelIQ, the ultimate suite with over 5 AI-powered applications seamlessly bundled. As a Sr. Product Designer, I specialize in simplifying complex workflows and crafting a cohesive design system that guides users effortlessly across the platform.
2021 – 2024
Wishpond
UX Designer
Shaped the future of marketing, sales and CRM by leveraging the capabilities of AI. PropelIQ, the ultimate suite with over 5 AI-powered applications seamlessly bundled. As a Sr. Product Designer, I specialize in simplifying complex workflows and crafting a cohesive design system that guides users effortlessly across the platform.
2021 – 2024
Wishpond
UX Designer
Shaped the future of marketing, sales and CRM by leveraging the capabilities of AI. PropelIQ, the ultimate suite with over 5 AI-powered applications seamlessly bundled. As a Sr. Product Designer, I specialize in simplifying complex workflows and crafting a cohesive design system that guides users effortlessly across the platform.
2021 – 2024
Codegiant
Product Designer
I spearheaded the design of 5 core features for a DevOps web application within an agile team. From user research and prototyping to UI/UX design and accessibility testing, I led the end-to-end product design process. I closely collaborated with cross-functional teams to shape the product roadmap, proposing and championing the inclusion of key features based on user research findings.
2020 – 2021
Codegiant
Product Designer
I spearheaded the design of 5 core features for a DevOps web application within an agile team. From user research and prototyping to UI/UX design and accessibility testing, I led the end-to-end product design process. I closely collaborated with cross-functional teams to shape the product roadmap, proposing and championing the inclusion of key features based on user research findings.
2020 – 2021
Codegiant
Product Designer
I spearheaded the design of 5 core features for a DevOps web application within an agile team. From user research and prototyping to UI/UX design and accessibility testing, I led the end-to-end product design process. I closely collaborated with cross-functional teams to shape the product roadmap, proposing and championing the inclusion of key features based on user research findings.
2020 – 2021
Codegiant
Product Designer
I spearheaded the design of 5 core features for a DevOps web application within an agile team. From user research and prototyping to UI/UX design and accessibility testing, I led the end-to-end product design process. I closely collaborated with cross-functional teams to shape the product roadmap, proposing and championing the inclusion of key features based on user research findings.
2020 – 2021
Freelancer
Web Designer
Worked on a range of digital products from websites to complex web applications. My role usually involved in handling the entire product design, setting up the UX and design system.
2019 - present
Freelancer
Web Designer
Worked on a range of digital products from websites to complex web applications. My role usually involved in handling the entire product design, setting up the UX and design system.
2019 - present
Freelancer
Web Designer
Worked on a range of digital products from websites to complex web applications. My role usually involved in handling the entire product design, setting up the UX and design system.
2019 - present
Freelancer
Web Designer
Worked on a range of digital products from websites to complex web applications. My role usually involved in handling the entire product design, setting up the UX and design system.
2019 - present