PropelIQ
Applying a Design System Approach to Create a Unified Automation Platform
PropelIQ wasn't just another all-in-one sales and marketing automation platform – it was a revolution for Wishpond, a leading provider of marketing solutions. This innovative platform became the missing puzzle piece that boosted customer retention and helped Wishpond flourish in the competitive marketing landscape.
The challenge
Imagine having to juggle multiple systems for customer relationship management (CRM), sales and marketing. This can lead to information being scattered across different systems, duplication of effort and wasted time switching between systems. Therefore, simplifying these processes is essential for efficiency and a streamlined approach.
The objective of this project was to overhaul the current product, aiming to enhance user experience, optimize features, and ultimately broaden market reach while improving customer retention.
How did I help?
The platform's lack of consistency and poor information architecture make it challenging for users to navigate. Our research reveals that over 85% abandon the platform within a week. We need a streamlined and user-friendly design for better retention and satisfaction.
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After collaborative brainstorming sessions with the product team, stakeholders, and customer interviews, distinct themes have surfaced, highlighting key areas of opportunity. Specifically, structural enhancements, improved information grouping, and heightened discoverability factors.
Screens flow:
Design system approach
I built a comprehensive design system aimed at unifying the user experience across more than 15 features. This system enables us to utilize elements strategically, ensuring a cohesive and unified look and feel throughout the entirety of our platform.
List Component
Card Component
Split View Component
The result
Following the overhaul of our current product, we successfully elevated the user experience, fine-tuned features for optimal performance, and significantly expanded our market reach, all while bolstering customer retention.
